Ep 277 - Getting Audiences Excited Using Fanfiction with Joanna Keler

Indie Game Movement - The podcast about the business and marketing of indie games. - A podcast by Andrew Pappas, Game Marketing Strategist and Consultant - Tuesdays

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There are lots of ways developers and studios can get their audiences excited for the game their developing, however, there are few methods that can really get the player completely engaged and ingrained with the game well before they play.  That's why our guest today, Joanna Keler of Klabater is going to share her experience with fan fiction and how the impact it creates for audiences is beneficial for the developers and players.