Ep 292 - Layering Beats and Events to Maximize Results with Antoine Bordeleau
Indie Game Movement - The podcast about the business and marketing of indie games. - A podcast by Andrew Pappas, Game Marketing Strategist and Consultant - Tuesdays
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The marketing of games is a delicate balance and requires a lot of careful thought. Between hitting your development milestones and determining how those can align with your marketing, there’s not always a straightforward answer to what you should be doing and when. However, our guest today discusses ways to approach this and how to implement events and other beats into your marketing strategy so you’re not only prepared to adapt, but are able to maximize your campaign results as well.
