Ep 307 - Maximizing PR Campaigns Using Data Insights with Ga-Yi Ng
Indie Game Movement - The podcast about the business and marketing of indie games. - A podcast by Andrew Pappas, Game Marketing Strategist and Consultant - Tuesdays
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Creating effective PR campaigns is a very tedious process. On top of that, executing campaigns doesn’t guarantee results. However, developing a better understanding and streamlining the process can create lots of opportunities to communicate your story and maximize your game’s awareness. We’ll be discussing how using data insights can help make decisions on how and when to execute effective PR campaigns. But also how this information can be leveraged to support all marketing efforts, giving you more confidence and control. Ep 307 Shownotes:
