Ep 319 - Mastering Your Game’s Market Positioning with Yannick Elahee
Indie Game Movement - The podcast about the business and marketing of indie games. - A podcast by Andrew Pappas, Game Marketing Strategist and Consultant - Tuesdays
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Fully understanding the market demand for a commercial game is essential. Leading with a genre that is in high demand is a great start, but many don’t think to dig deeper and find the gold nuggets that additional market research can reveal. In today’s episode, we’ll discuss where most people go wrong with their research, how to further validate your game, and identify tips and tricks that will give your game an edge over the competition. Ep 319 Shownotes:
