Ep 322 - Finding Balance Between Passion and Marketability with Chris Guin
Indie Game Movement - The podcast about the business and marketing of indie games. - A podcast by Andrew Pappas, Game Marketing Strategist and Consultant - Tuesdays
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If there’s one thing developers generally have a strong supply of, it’s passion. While this is a great driving force that sparks motivation and creativity, it doesn’t always lend itself well when looking at projects from a marketing and business perspective, but it is possible. So today we’re going to explore how one developer made some interesting revelations over the course of a couple of projects that allowed them to focus on their passion while taking a more pragmatic approach to the market, striking a functional balance between the two. Ep 322 Shownotes:
