Ep 331 - Maximizing Influencer Campaigns through Effective Collaboration with Axel Danielsson
Indie Game Movement - The podcast about the business and marketing of indie games. - A podcast by Andrew Pappas, Game Marketing Strategist and Consultant - Tuesdays
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Whenever we consider collaborating with influencers, usually top of mind is the bottom line. In other words, what kind of awareness and results can they get. More often than not though, this “transactional” way of thinking doesn’t lead to collaborations that deliver the results we’re looking for. In todays episode, we explore exactly what makes an effective collaboration, discussing everything from mindset, creative freedom and how to avoid costly decisions while building mutually beneficial relationships that promote sustainability. Ep 331 Shownotes:
