Ep. 34: The Certainty Switch

I've been thinking a lot recently about how we break free from our default binary thinking when marketing and selling.  Binary thinking helps us feel a sense of certainty because there are only two options: on/off.  Yet it restricts our thinking and doesn’t allow space for our true creative selves. What you will discover: How to give yourself more freedom in your marketing and selling What to do if you’re worried about too many ideas and not enough time Two simple questions to spark your creativity when making money