The Meticulous Ink story with Athena Cauley-Yu

In today's episode, the founder of fine stationery brand Meticulous Ink, lets us peek behind the scenes of her Indie Biz journey. Athena shares so openly what motivated her to build her own business in the first place, the steps she's taken from business plan to buying her former partner out and how her decision making is often driven by one of her core values: being meticulous.  Meticulous Ink creates utterly bespoke design, and stationery printed the old fashioned way - using 1960s presses, the finest papers, time, patience, and a deep rooted passion for being meticulous. The small, yet perfectly formed retail shop offers stationery, paper related goods, and calligraphy supplies. Behind the counter you'll see two enormous Heidelberg Windmill printing presses at work, printing all their stationery and greeting cards, along with bespoke private projects. At the very back of the studio they teach lettering and calligraphy workshops. The space is calm and friendly, full of creative inspiration and tactile, analogue trinkets. 😍 Check out Meticulous Ink here: https://meticulousink.com/   😍 Join Indie Roller: https://indieroller.com/indie-roller-annual-membership/  😍 Sign-up to the Indie Roller News: https://indieroller.com/shop/indie-roller-news/   😍 Read the Indie Roller blog: https://indieroller.com/blog/   😍 Follow on Instagram: https://www.instagram.com/indie_roller/