Mikayla Nogueira & Why TikTok Has Become Anti Full-Time Influencer

Register for the Rochas x Renegade yoga event here: https://centennialbeauty.com/rochas-girl-blooming-edition-event-registration-centennial-beauty/ Shop Rochas Girl Blooming Edition at David Jones. In this week’s episode, we dive into the recent controversy around TikTok’s queen of beauty, Mikayla Nogueira. If you were on TikTok this weekend, chances are you’ve seen creators both criticising and defending Mikayla over a resurfaced clip from 2021, in which Mikayla makes out-of-touch remarks about how hard it is being an influencer. We dissect what she said, the backlash she’s been receiving, and explore the context in which this clip went viral - as the cultural landscape on TikTok becomes anti-full time influencer, thanks to happenings at NYFW, the pandemic and the rising cost of living...resulting in the perfect storm for frustrated audiences. Timestamps: 12:14 Do Revenge recap 16:49 The Kardashians season 2 episode 1 recap 22:11 Tana Mongeau claims Adam Levine slid into her DMs amid Sumner Stroh cheating scandal 29:43 Hailey Bieber called out by women of colour after being credited for “brownie glazed lips”  beauty trend 34:34 YouTube announces revenue share program for Shorts 37:05 TikTok rolls out dislike button globally 38:35 Mikayla Nogueira & why TikTok has become anti-influencer  39:24 Who is Mikayla Nogueira? 40:07 Why is Mikayla being ‘cancelled’ on TikTok? 49:25 How is Jaclyn Hill involved? 54:00 Mikayla's past controversies  57:16 How & why TikTok has become anti-influencer over the past month 1:08 Why Mikayla's 'cancellation' could be a turning point in social media outrage culture Our publication: https://centennialbeauty.com/ Follow us: https://www.instagram.com/centennialbeauty/?hl=en Join our closed FB group: https://www.facebook.com/groups/3178046912258044 Resources: https://centennialbeauty.com/tana-mongeau-claims-adam-levine-slid-into-dms-sumner-stroh-cheating-scandal/ https://centennialbeauty.com/hailey-bieber-brownie-glazed-lips-beauty-trend-backlash-women-of-colour/ https://centennialbeauty.com/youtube-shorts-revenue-share-partner-program/ https://www.engadget.com/tiktok-dislike-comments-133432987.html https://centennialbeauty.com/mikayla-nogueira-backlash-resurfaced-tiktok-try-being-an-influencer-for-a-day/ https://centennialbeauty.com/tiktok-expose-mikayla-nogueira-alleged-instagram-comments-jaclyn-hill-influencer/ https://www.tiktok.com/@allyssaablon01/video/7147522830706478337?_r=1&_t=8W10gAYLB0T&is_from_webapp=v1&item_id=7147522830706478337 https://centennialbeauty.com/social-media-influencing-versus-the-9-5-tiktok-users-want-creators-to-keep-their-day-job/  https://embedded.substack.com/p/its-ok-for-influencers-to-complain