The Rise of “Anti-Woke” Influencers

Find our podcast YouTube channel here: https://www.youtube.com/channel/UC18HclY7Tt5-1e3Z-MEP7Jg  Subscribe to our weekly Substack: https://centennialworld.substack.com/  Join our Geneva home: https://links.geneva.com/invite/7eb23525-9259-4d59-95e3-b9edd35861a5  Follow us on Instagram: https://www.instagram.com/infinitescrollpodcast/  Follow our publication: https://www.instagram.com/centennialworld/  Follow Lauren on Instagram: https://www.instagram.com/laurenmeisner_/ Follow Jordyn on Instagram: https://www.instagram.com/jordyn_christensen/ In this week’s episode, we dive into the rise in "anti-woke" influencers. We first explore how and why there's been a recent uptick in "anti-woke" personalities online and how Trump's presidency played a major role in setting the stage for catapulting these influencers into the mainstream. We then look at how they make money, how their business model differs from the more "traditional" scams we see from influencers, and finally, we look at why scammers/grifters are so prevalent in the influencer space. Timestamps: 11:24 Colleen Ballinger update 20:40 Kourtney Kardashian & Travis Barker announce pregnancy 26:03 MrBeast steps back from MrBeast Burgers raising concerns about quality control 31:06 The rise of “anti-woke” influencers 32:00 Recap of the Pearl Davis interview on H3 46:46 Donald Trump, populism & the pandemic: Why "anti-woke" influencers have become so popular 55:04 Why "anti-woke" works so well for virality 1:01:00 How do these influencers make money? 1:09:21 Why does influencing lend itself so well to grifting? Resources: https://centennialworld.com/noitsbecks-miranda-sings-fart-stunt-yoga-challenge-becky-colleen-ballinger-violating-minor-fan/  https://centennialworld.com/mrbeast-burgers-steps-back-burgers-concerns-quality-control/  https://centennialworld.com/ethan-klein-pearl-davis-justpearlythings-debate-interview-grifter/  https://www.sportskeeda.com/esports/why-destiny-considered-controversial-personality-exploring-former-twitch-streamer-s-career  https://www.vox.com/money/23755227/target-bud-light-pride-conservative-boycott-anti-woke-lgbt  https://www.campaignasia.com/article/wokeness-woes-will-the-anti-woke-wave-reach-asia/484735 https://journals.sagepub.com/doi/full/10.1177/01634437221117490 https://www.dazeddigital.com/life-culture/article/55393/1/bbls-mlms-nfts-social-media-influencer-scam-economy-symeon-brown  https://www.washingtonpost.com/opinions/2023/06/06/trump-desantis-war-woke/  https://www.jstor.org/stable/43948377  https://theconversation.com/how-donald-trumps-populist-narrative-led-directly-to-the-assault-on-the-us-capitol-153277 https://www.vox.com/2023/5/22/23732777/fox-news-trans-bud-light-employee-handbook