What Even is Data-Driven Influencer Marketing?

In a marketplace this competitive, everyone will be telling you to do data-driven influencer marketing if you want to succeed - us included!   But we’re going to pause and take a step back a second, because in this episode of Influencer Marketing Talks we’re going back to basics and answering one foundational question first: what even is data-driven influencer marketing.    Answering in under 15 minutes, we’ll be taking a look at:   How you can be data-driven at influencer selection Where optimisation fits into your data-driven strategy And how you can measure your results to give future activations a head start