Bryan Rutberg, The Power of Love in Business – InnovaBuzz 546

Our guest in this episode is Bryan Rutberg, Founder and Principal of 3C Communications. Through speaking, training, and consulting, Bryan and his company help leaders and organizations turn customers into Lustomers™ - increasing profits, referrals, and other key metrics.Bryan combines his passion for language, 20+ years with HP, McKinsey & Company, and Microsoft, and 11 years consulting to drive results. Bryan and his team work together with clients to find the right words that will reach their customers intellectually and emotionally, build their team’s communications skills. Bryan’s team also show their customers how to apply the same principles to build great relationships with employees, partners, investors, donors, and volunteers.In our conversation Bryan talked to me aboutThe inter-relationship between love and profit in business and the customer lifetime value equation;Treating customer service as a privilege;Becoming a customer-centric storytelling organization.Listen to the podcast to find out more.

Om Podcasten

The InnovaBuzz Podcast explores the minds of innovators, entrepreneurs and creatives. You’ll learn about values, strategies, tactics and mindset from some of the world’s most successful entrepreneurs.  Join internationally recognised transformational marketing strategist, speaker and podcaster, Dr Jürgen Strauss, The World's Best Human-Centred Podcasting Coach , as he chats with awesome guests who are committed to innovation, service and modern marketing.  Each episode is a conversation with inspiring people who make wonderful contributions to our knowledge in these areas and spark curiosity and ideas to pursue. Gain insight into what makes them ‘tick’, what ‘lights them up’, why they do what they do and what inspiration and value they add to their world.  The Innova.Buzz Podcast is designed for smart businesses that want to stay on top of innovation in order to compete in today's market place!  Subscribe now so you never miss an episode!  Past guests have included Michael E Gerber, Kevin Kelly, Marcus Sheridan, Gill Hicks, Tanya Alvarez, Anastasia Lipske, Gino Wickman, Jeffrey Madoff, Gabrielle Dolan, Mark Schaeffer, Steve Blank, Joey Coleman, Mike Michaelowitz, Ann Janzer, Michele Wucker, Soulaima Gourani, Robin Colucci, Sheryl Plouffe, Kedma Ough, Cathryn Lloyd, Wade Galt, Ramon Ray, Michelle Mazur, David Goldsmith, Todd Cherches, Rita McGrath, Terri Trespicio, Liz Wiseman and so many more wonderful people - over 600 to date!