Michele Wucker, Innovation, Opportunity and Risk - InnovaBuzz 548

the Chicago-based advisory firm Gray Rhino & Company and is a former media and think tank executive. Her four books include the influential global bestseller The Gray Rhino: How to Recognize and Act on the Obvious Dangers We Ignore and the recently released sequel, You Are What You Risk: The New Art and Science of Navigating an Uncertain World.In our conversation Michele talked to me aboutthe link between risk, opportunity and innovation;understanding your risk fingerprint and risk perception to help create ideal conditions for innovation;the many unconscious influences that affect our decisions in regards to risk.Listen to the podcast to find out more.