How digital traceability can drive circularity in the apparel sector

Debbie Shakespeare, senior director for sustainability and compliance, apparel solutions, at Avery Dennison talks with Innovation Forum's Ian Welsh about how hi-tech solutions including radio frequency identification – RFID – can help scale circularity in the apparel sector. They discuss the potential of digital traceability in addressing overproduction, and for end-of-life management, re-use and recycling.