Monday briefing – How to balance packaging innovation, regulation and commercial goals

This week: Innovation Forum’s Ian Welsh and Hanna Halmari introduce the upcoming sustainable packaging innovation forum, taking place in Amsterdam on 6th-7th May 2025. They discuss the key conference themes and highlight recently confirmed participants from Nestlé, Berry Global, Heineken, Diageo, TerraCycle and many more.   Plus: reflections from the recent US packaging forum with Cheryl Baldwin from Pure Strategies. In conversation with Ian Welsh, she talks about the role of R&D in sustainable packaging development.