18: The Secret Alchemy of Corporate + Startup Innovation

As big companies turn into larger corporations, they tend to lean more towards optimization and stability, instead of continually experimenting with novel ideas. This lack of friction in larger companies also becomes their weakness as they lose their drive to innovate. For Fred Schonenberg, CEO and Founder of VentureFuel, this is where the role of smaller, more radical startups comes into play. When big, stable corporations partner with these startups, they are able to spark innovation. In this episode of Innovation Storytellers, Fred talks about the magic that happens when big and small companies work together towards creating innovative products.