27: Innovation Accounting & The Corporate Startup Author Lets the Numbers Tell the Story

Amazon, Tesla, and FedEx did not see profit during their first five years, but their investors continued to put their trust in them until they finally hit their breakthrough. How did they make this happen? What motivated the investors to keep investing in these companies? How did they tell their stories? In this episode of Innovation Storytelling, Dan Toma, author of Innovation Accounting & The Corporate Startup, talks about innovation accounting, how it differs from regular accounting, and why it’s a crucial tool in innovation storytelling.