31: How U+ Builds Your Best New Idea Outside the Corporate Walls to Win

Creating an innovation pathway can be tricky and involves many stages of planning and product iterations. Without the right data, products can fail and stakeholders can lose a lot of money. So how can we create a cost-effective, profitable, and impactful plan for our innovative products? In this episode, Sean Sheppard and Jan Beránek of U+, enlighten us on what makes a successful product launch, and the factors that influence product adoption. They also talk about how innovation consultants help corporate innovators understand consumer behavior and mindset towards new innovations.