The Key to Creating Great Deals with Bob Serling, Founder of Profit Alchemy

Bob Serling is the Founder of Profit Alchemy and a 30-year marketing and licensing veteran. His innovative take on marketing and licensing has helped thousands of businesses and entrepreneurs produce exceptional results. Bob has been the monthly marketing columnist for Success Magazine, invented a skateboard toy featuring Tony Hawk’s branding that was sold in toy stores and department stores all over the world, co-created and licensed advanced assessment software currently being used by many Fortune 500 companies, created a one-and-a-half page prospecting letter for a client that landed an agreement for a $25 million project after being sent to just one prospect—then licensed that same letter to 14 different industries—and much more. Bob is perhaps best known for having pioneered the use of licensing to turn the assets you already have into 6-figure profit centers. Because you’re leveraging assets you already have but aren’t fully capitalizing on, his strategies let you quickly create new 6-figure profit centers with no additional cost or risk. Bob’s clients find that using licensing this way not only increases their profits, but balances cash flow so there’s a steady, reliable stream of income every month. In this episode… Innovators need to protect their intellectual property, and one way of doing this is through patents. You can also decide to license your patents to other people and get paid for it. If you want to go this route, you’ll need to find the right partners to work with to get the best possible reward for your efforts. Bob Serling is an expert in licensing and has helped many of his clients close great deals. He knows how to find great partners, create no-nonsense deals, and form lasting relationships that will benefit both parties.  Rich Goldstein, host of the Innovations and Breakthroughs Podcast, is joined by Bob Serling, the Founder of Profit Alchemy, to talk about the key to creating great deals. They discuss strategies for finding great partners, leveraging your relationships to create deals, and creating profitable product extensions.