Dani Lombard (Public relations expert) - 'What is PR and how can it be used to supercharge your aesthetic business?' #95

Episode 95 hosts Dani Lombard, a public relations (PR) expert based in Sydney, Australia. Dani co-founded 'Soda Communications' and has over 20 years of PR experience both in Australia & internationally. She specialises in beauty and wellness, helping businesses become more recognisable, trusted and successful.  In this episode we explore what exactly PR is, how it differs from advertising and get some insights into the various methods in which a specialised PR company can help an aesthetic business. We also touch on the tricky subject of what to do when there's badly publicity and how to limit the damage that this can have.   Show your support for IA via Patreon Follow IA on Instagram Visit our website  Subscribe to IA on Apple Podcasts Subscribe to IA on Spotify Contact Dr Jake & David  More about Dr Jake Follow Dr Jake on Instagram  Follow David on Instagram