Woodrow Wilson - 'The importance of clinical photography' #285

Episode 285 re-hosts Woodrow Wilson, a professional photographer and the founder of 'Clinical Imaging' based in Melbourne, Australia.  We revisit this topic after last discussing it with Woodrow way back in episode 90. We discuss advancements in clinical photography, the pitfalls of using iPhones and iPads for clinical photos, the significance of consistent lighting, the ethical and legal aspects of patient photography, and the impact of AI on the industry.  Woodrow also shares insights from his global experiences, emphasizing the critical role of high-quality, objective clinical images in patient trust and marketing within the aesthetics field. IA OFFER! Save 10% off any install & equipment with Clinical Imaging - click here for more information 00:00 Welcome & re-introducing Woodrow 00:58 The Evolution of Clinical Photography  03:40 Woodrow's Journey into Clinical Photography  06:52 Understanding Clinical Photography  08:40 The Importance of Professional Photography Systems  13:34 Challenges and Misconceptions in Clinical Photography  19:56 Technical Aspects of Photography  28:33 The Role of Lighting in Clinical Photography  36:29 The Importance of Branding and Patient Resonance  37:22 Seamless Photography Systems and Data Security  40:12 Best Practices for Patient Photography Consent  42:53 The Impact of AI on Clinical Photography  46:28 Ethical Marketing and Regulatory Challenges  01:04:13 Global Perspectives and Staff Training  01:06:24 Future Innovations and Research in Clinical Imaging  01:09:09 Conclusion and Final Thoughts CLICK HERE TO JOIN OUR PATREON FOR ON DEMAND EDUCATION & SUPPORT CLICK HERE TO BROWSE OUR IA OFFERS FOR DISCOUNTS & SPECIALS CLICK HERE IF YOU'RE A BRAND OR COMPANY & WANT TO WORK WITH US CLICK HERE TO APPLY TO BE A GUEST ON OUR PODCAST JOIN OUR LISTENER WHATSAPP GROUP & SEND US YOUR COMMENTS, SUGGESTIONS OR JUST SAY HI! CONTACT US AND FOLLOW US ON INSTAGRAM