How to optimize a Google Shopping campaign

In this special Halloween episode of Inside Google Ads, we're diving into a real-life Google Ads account – with the client's permission, of course! Host Jyll Saskin Gales, a Google Ads Coach, gives you a spooky peek behind the curtain, where we uncover the secrets to optimizing a Shopping campaign. She'll share how she and her client took a struggling campaign and transformed it into a profitable machine, using a fun little system of "Heroes, Kitties, and Doggies" to categorize products.This ...