Which is better for conversion tracking: Google Analytics 4 or Google Tag Manager?

It's time to implement effective Conversion Tracking in Google Ads with Jyll Saskin Gales in this deep dive episode of Inside Google Ads. Drawing from over a decade of experience, Jyll answers three burning questions sourced from her social media community, providing valuable insights to enhance your Google Ads performance.Zeeshan from TikTok kicks off by asking about the preferred method for Conversion Tracking: Google Analytics 4 (GA4) or Google Tag Manager (GTM). Jyll breaks down the pros ...