Direct to Consumer vs Marketplace w/ Ex Operations Head Birchbox, Rent the Runway, Shyp

Matt Hertz, the co-founder of Second Marathon joined Inside Scoop for a fascinating conversation around marketplaces, direct consumer operations, and thoughts around Amazon. Our view is that selling online is not a one size fits all approach. Some brands will choose to sell through marketplaces, where the brand is less relevant, and reviews, ratings, and ranking help drive conversion. However, many brands will decide to sell directly through their own page and look to drive paid and organic traffic. The reality is many brands will look to sell across channels.   

Second Marathon partners with emerging e-commerce brands to better solve supply chain challenges.

*** This is not a recommendation to buy or sell any securities.