From "welcome back" to Westworld

On a scale of "one size fits all" to "borderline creepy", just how personalized should marketing be? Well, it depends, but one thing's for sure: there's no shortage of nuance, distrust, and legislation to contend with. In short, personalization is a hot-button topic—but Jenna, Dan, and Nasser are here to push it. - The Christopher Nolan Guide to Personalization - Social's wacky algorithms - Thinking, Planning, Doing, Feeling - The choir of positive reinforcement - Has too much personalization broken the world? - How poor targeting spoiled Nasser's Christmas - Hello, Proove Intelligence! LINKS: Proove Intelligence: "Customer Analytics: This time it's personal... or is it?" https://www.prooveintelligence.com/blog/customer-analytics-this-time-its-personal-or-is-it/ | www.dacgroup.com | ATTRIBUTIONS: "radio band.wav" by Paper Jam of Freesound.org