27. How YOUR Event Culture Can Create a 99% Show-Up Rate with Andy Mason

Connect with us! Facebook: www.facebook.com/advanceyourreach Website: advanceyourreach.com Email: [email protected]  "Andy Mason's team shared more details on their high show up rates. On average 10 - 15 out of 200 paid guests do not show; however some of them are automatically replaced by walk-ins." Welcome, Andy Mason, Inside the Greenroom!  Andy runs six live events per year, and achieves something I’ve never seen or heard of in my almost two decades of being in this industry, and that is…he gets nearly 100% of his event registrations to SHOW UP to his live events!  In this episode, we dive into how he’s able to not only have an almost 0% attrition rate at his live events, but also how he gets a whopping 50% of his attendees fully registered BEFORE he even announces who the speakers are. WHAT?!?! You heard me right! We cover the ideal event “atmosphere,” the reasons why people show up in person, and how to compel them to come back year after year.  We also discuss the core values of his organization and the best practices a speaker should follow if they want to land one of Andy’s SIX yearly live stages! Andy Mason is the Director of Heaven in Business and together with his wife, Janine, leads Dream Culture – a movement catalyzing people to discover and live their dreams. He comes from New Zealand and has over 15 years of experience helping individuals and organizations discover and align with purpose and then develop practical steps to make dreams a reality.  We Also Cover: The typical attrition rate in the events industry (note: the attrition rate is the amount of people who register for an event, but do not show up) How to compel people to “go out of their way” to show up to your event The “atmosphere” Andy creates at his events to facilitate the best attendee experience possible Why people really show up to live events, and come BACK year after year (hint: it’s not just about the content) 3 core values you must have in order to speak at Andy’s event Want people to open up to you as a speaker? Learn what you should make sure to implement into your talk   And much more!    Connect with Andy Mason: Facebook Company: Heaven in Business Website Linkedin Speaker Shout Outs: Pedro Adao Ray Edwards    Quick Episode Summary:   0:02 What to expect today 1:30 Welcome, Andy to the greenroom! 2:04 Why Andy does what he does 3:40 The events the Andy runs 6:27 How many people attend Andy's event 7:20 How Andy's event has 0% attrition 9:07 Eliminating distractions at your event 12:27 Creating an atmosphere people want to come back to 13:18 How Any selects speakers 16:03 Why Andy booked me 17:21 The speakers who have impacted Andy the most 17:50 Andy's favorite up and coming speakers 18:09 Why live events are important 18:49 Andy's favorite moment inside a greenroom 19:45 Final thoughts 20:27 My biggest takeaways