3. Chalene and Bret Johnson: Using Events To Create Raving Fans

Let's connect! Go to advanceyourreach.com and like us on Facebook. You might have seen Chalene’s Beachbody programs like TurboFire and PiYo or read her new book 131 Method. This woman is a firecracker! A fitness guru, and a great example of honest and impactful marketing. She and her husband Bret Johnson have been building multimillion-dollar businesses together for decades. Not only do they host their own events – but they are also both speakers! Today, they join us Inside the Greenroom and share: How they create raving fans across multiple niches and industries The truth about why there aren’t more women speaking Their process to select the perfect speaker The secrets to selecting the perfect venue (making sure you’re protected) The #1 reason for taking care of your speakers is important and more!   Quick Episode Summary: 0:40 Welcome Bret and Chalene 4:00 Chalene & Bret’s Events 4:30 The Johnson’s favorite events 5:55 How Bret & Chalene create supper fans 6:30 The impact of showing up and being authentic 7:45 Chalene plans event from the attendees perspective 10:12 The one text Chalene has her attendees send 11:17 The Johnson’s mistakes you can learn from 11:46 The importance of experiencing your own every 14:21 Why is there not more women in stages? 16:14 Making your kids priority 16:35 Putting yourself out there 19:22 Be of serves with no strings attached 20:17 What it takes to get on Bret and Chalene’s stage 22:40 How Facebook live videos can land you on stages 23:41 The thing that Chalene hates when speakers say   24:43 The Johnsons pet peeve with coaching people 26:44 What Pat Flynn learned from The Johnsons 28:08 The most influential speakers in Bret’s life 28:49 The most influential speaker in Chalene’s life 30:42 What speakers the world needs to know about 30:77 Why are live events so important 34:47 The Johnson’s best green room experience 36:16 What Bret takes into every green room 37:32 Final thoughts 40:30 My biggest takeaways LINKS: Chalene on Facebook www.chalenejohnson.com Chalene on Linkedin [email protected], [email protected] Learn more about Pete