30. Mission & Money: Why Both Are Critical With Michelle Norris Paleo f(x)™

Attention Event Hosts, Event Owners, Meeting & Event Planners! Please join our FB Group Exclusively for you! Your Events Matter Learn how to pivot powerfully In uncertain times and get all the behind the scenes insights and learnings we share to serve your growing events!   CLICK HERE TO JOIN       Connect with us! Facebook: www.facebook.com/advanceyourreach Website: advanceyourreach.com Email: [email protected]  Welcome, Michelle Norris from Paleo f(x)™, Inside the Greenroom!  Paleo f(x)™ is the world’s largest Paleo event in the world, which has been running for 8 years, with an attendance of over 8,000 at the latest event!  In this episode, we discuss key learning lessons from an “in the trenches” entrepreneur with nearly a decade of experience running her own events. We cover the 3 main revenue generating activities she found to work best with events, her pricing strategy, how to save money on logistical costs, and the best way to impact the maximum number of people.  Michelle Norris is a former corporate warrior, trained chef and multi-potentialite whose personal health issues and struggles with traditional medical orthodoxy inspired her to upend the way the world tackles health, wellness, and prosperity.   She soon became one of Paleo’s most outspoken evangelists, then co-founded and is now CEO of Paleo f(x) ™, the largest Paleo event in the world. She’s a passionate speaker, motivator and guiding light to those seeking deliverance from a broken healthcare system and disabled economic system. Having left the corporate grind far behind, she is now a serial entrepreneur in the health and wellness space, and a tireless firebrand for advancing the Paleo movement; a cultural reawakening of self-empowerment for the 21st century. We Also Cover: One of the most important things you should be thinking about to convey to your team, and get them pumped up and motivated for your event What Michelle did correctly right off the bat when starting her 8 year journey of running her own events (even though the first year wasn’t profitable, she always did this one thing right)  Are you mission-motivated or money-motivated? Learn about a “lightbulb moment” Michelle had when speaking with a mentor that made her realize how to impact the maximum number of people  A new type of revenue source Michelle has discovered from stages A counterintuitive approach to Michelle’s pricing strategy that worked in her favor The power of having exhibitors and sponsors at your event An important lesson in running the logistical side of events: here’s how to avoid paying TRIPLE the price for hotels, airfare, AV, rental cars, etc.  Do you need to be a big name speaker to land an event? Learn how Michelle vets her speakers What to avoid at all costs if you want to speak on someone else’s stage   And much more!    Connect with Michelle Norris: Guest contact Info:  Facebook: https://www.facebook.com/PaleoFX Company: Paleo f(x)  Website: https://www.paleofx.com   Impact on Michelle’s Life  Robb Wolf- https://www.facebook.com/robb.wolf JJ Virgin- mentor to me on how to take our event to the next level - www.facebook.com/JJVirginOfficial Rising Speaker Stars:  Erik Salzenstein: www.facebook.com/Erik-Salzenstein Dr. Stephanie Estima: www.facebook.com/drstephanieestima Quick Episode Summary: 0:27 Welcome Michelle inside the greenroom! 0:53 What is Paleo f(x)™ 2:17 How many people attend Paleo f(x)™ 3:27 Michelle's why 6:37 What you can learn from Michelle's mistakes 11:28 The revenue sources of Paleo f(x)™ 16:32 What event planners can learn 17:32 How to land the Paleo f(x)™ stage 21:37 The most important thing about Michelle's speakers 22:46 Why Paleo f(x)™ has successful panels 26:02 The speakers who have impacted Michelle the most 27:03 Michelle's favorite up and coming speakers 29:36 Why live events are still important 31:28 Michelle's favorite moment inside a green room