47. How to Leverage YouTube To Grow Your Influence Fast

We believe that learning from the experts is the fastest way to accelerate and grow your brand. Welcome, Inside the Greenroom, YouTube Expert Sean Cannell. According to the “ten-thousand-hour rule” Sean is clearly an expert not only in name but in action. He has put in over 30,000 hours of work behind the scenes and in front of the camera becoming one of the greatest industry leaders in the YouTube space. If you have been around Inside The Greenroom for any amount of time, you know we are big on leveraging digital stages. In this interview, I discovered (probably like many of you will) that I have been missing out on YouTube! Sean will literally give you the playbook and strategies he has used to gain over one million organic subscribers.  If you apply Sean’s wisdom in this episode, you will grow your influence faster and maximize your event attendance.   Speakers will learn:   How YouTube increases your brand  How to position yourself to be a thought leader   How weekly content will increase your influence How to build a portfolio of content to get more stages  How to increase  your value ladder   Meeting planners will learn:  How adding value through YouTube will organically fill seats What works better than a promo video How to leverage last year's content for promos in the future One blind spot most meeting planners have and how you can move past it How to create an event speakers want to come back to   More of What We Cover: The advantage YouTube has over other platforms  The average number of times someone needs to be exposed to your message to make a purchasing decision, debunking the Law or 7 Marketing Rule.  How to create free evergreen content to build trust with your target audience How to add value to your target audience year-round Ideas on how you can repurpose existing content Time-saving tips on creating weekly content And much more!       P.S. don’t miss the next episode when Sean helps me build our YouTube channel from scratch!  PSS: Check out the Viral Video Checklist from Sean: ViralVideoChecklist.com LINKS:   Connect with us:   Facebook: ​​www.facebook.com/advanceyourreach Website:​​ advanceyourreach.com Email​: ​[email protected]   Connect With Sean: www.youtube.com/thinkmediatv  www.youtube.com/videoinfluencers  www.youtube.com/seanthinks www.facebook.com/seanthinks www.twitter.com/seancannell courses.seancannell.com www.tubesecretsbook.com Episode Minute By Minute: 0:02 What to expect today 2:57 Sean’s background  5:45 The case for YouTube 10:11 Three tips for using YouTube more powerfully 18:34 Does the law of seven still apply? 24:45 Why most people avoid YouTube 30:21 How to get eyeballs on your content 37:04 The Marie Forleo strategy 39:51 Sean’s advice to speakers 44:24 Sneak peek into part two with Sean Cannell 47:02 Who has impacted Sean to most from stage 47:33 Sean’s favorite up and coming speakers 48:34 Why in-person events are still important 50:47 Seans favorite moment inside a greenroom 52:59 Rapped fire advice for event host 56:08 My biggest takeaways More About Sean: Sean Cannell is a best selling author, YouTuber, international speaker, and business coach who built a seven-figure media company helping entrepreneurs and creatives build their influence and income with online video. Sean's YouTube channels have over one million subscribers, his videos have been viewed over 100 million times and he has been featured as one of the "20 Must Watch YouTube Channels That Will Change Your Business" by Forbes.  Sean and his team are on a mission to help 10,000 people quit their day jobs to do what they love. He is passionate about giving tactical, practical advice to use video to spread your message.  Sean is from Arlington Washington and currently lives in Las Vegas NV with his wife Sonja and their two dogs, Rosie and Sophie.