59. Leveraging Thought Leadership: Engage Employees, Connect with Clients, and Generate Demand.

Welcome to Inside the Greenroom! Today we speak with the founder and CEO of Acceleration Partners, a global marketing agency, Robert Glazer. Gain some major insight into a foundation that will help launch you into a consistent long term virtual team, content marketing, and thought leadership. Robert is a master at content strategy and how you can stretch your content to gain stages, audiences, and even “breakthrough” and start to show the impact of your brand.  Speakers, learn about overcoming biases for agency speakers, how you can gain more audience by branding yourself as a speaker separately from your company, and building an inbound demand.  If you’re an Event planners or entrepreneur you’ll want to hear how direct connections and generosity can bring in some amazing opportunities and clients to take your event and business to the next level.    Here’s what we cover: Building World-Class Remote Culture  How a book can be a breakthrough tool How important is it actually to have the CEO as the main voice  How Robert grew a huge newsletter How companies transition to Collective Thought Leadership Why Robert never sells from stage  Overcoming biases for agency speakers  Building inbound demand for speaking  Give 110% on any stage no matter the audience size, people talk How to make the most out of your content with Content strategy And much more! LINKS:   Connect with Robert: Website: www.robertglazer.com Connect: robertglazer.com/connect  Newsletter: www.robertglazer.com/fridayfwd Book: geni.us/ELEVATE/ Acceleration Partners: www.accelerationpartners.com   Learn More About our Stage Agency:  www.advanceyourreach.com/stage-agency [email protected]   Connect with Blair: [email protected]    Connect with us: Facebook: ​​www.facebook.com/advanceyourreach Website:​​ advanceyourreach.com Email​: ​[email protected]   Influential Speakers in Robert’s life:  Cat Hoke JT McCormick  Adam Gran   Episode Minute By Minute: 0:02 What to expect today 3:17 Meet Robert 6:45 How Robert has leveraged and E-book 10:13 Conversion comes at the end 11:47 What to do with FAQ 18:32 Leveraging books for speaker 20:23 The roll of a CEO in content creation 30:21 How Robert monetized his morning routine 38:59 Using less energy to complete task 42:20 What are we doing on social media? 45:48 The speakers who have impacted Robert the most 47:43 Roberts favorite moment inside a green room   More About Robert: Robert Glazer is the founder and CEO of Acceleration Partners, a global partner marketing agency and the recipient of numerous industry and company culture awards, including Glassdoor’s Employees’ Choice Awards two years in a row. He is the author of the inspirational newsletter Friday Forward, author the Wall Street Journal and USA Today bestseller, Elevate, and of the international bestselling book, Performance Partnerships.  He is a sought-after speaker by companies and organizations around the world and is the host of The Elevate Podcast.