ICYMI: Why Doesn't Trader Joe's Have a Loyalty Program

We get this question all the time, and it’s a good one. The truth is, once you start to think about “loyalty programs,” you quickly realize there’s nothing in them to promote loyalty. They’re just ever-so-slightly-disguised ways to collect data about your purchases. We look at loyalty with a significantly different lens. Tune in to the latest in our series of bite-sized episodes, ITJ ICYMI, to get the scoop. Transcript (PDF)