Delivering a better omnichannel customer experience with Andy Parquette from Panera Bread

In this week’s Insights Unlocked, Liz Miller from Constellation Research chats with Andy Parquette, a senior UX designer at Panera Bread, about the ever-evolving landscape of experience research, innovation, and the challenges of designing digital experiences for diverse audiences. Their conversation took place at The Human Insight Summit (THiS) in Seattle last month. Panera's small UX team aims to support customers across their entire journey, from home or work to the restaurant and back; from research to visual design.  “The sun never sets on what UX touches,” said Parquette, a senior UX designer at Panera Bread. That investment has paid off. According to its parent company, Panera Bread continues to expand its leading digital capabilities, which today account for 51% of total sales, while increasing its loyalty base to 53 million members and launching an innovative loyalty subscription model that has resulted in 25% of all Panera transactions now coming from Unlimited Sip Club members.