Making UX measurement manageable - Christian Rohrer, Vice President of Experience Design at TD Bank

Christian Rohrer, Vice President of Experience Design at TD Bank shares his expertise in UX measurement, specifically the PURE Method. Pure stands for Pragmatic Usability Rating by Experts and is a usability-evaluation method that attempts to quantify how difficult a product is to use and provides qualitative insights into how to fix it, without costing a lot of time or money.