Unlocking innovation with the right research participants - Erin May and JH Forster of User Interviews and the hosts of Awkward Silences

Erin May and JH Forster of User Interviews and hosts of the Awkward Silences podcast, discuss the value of high-value research participants. Depending on where a product is in its lifecycle, an intentional pool of research participants can substantially impact the strategic direction of a product.