'Does culture eat strategy when it comes to customer service transformation?' with Leonie Williams

Inspiring Women In CX - A podcast by Clare Muscutt

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Does culture eat strategy when it comes to customer service transformation? šŸ¤” Joined by Leonie Williams, Co-Founder of Customer Service Solutions Group, in episode #708, we explore the role of culture in delivering excellent service and experiences. šŸ¤ Having worked for global hotel chains Hilton and Intercontinental before joining the Institute of Customer Service, Leonie states that ā€œIf you get the EX and the CX right, the business results follow.ā€ šŸ“ˆ But for businesses that donā€™t have this customer service culture already embedded throughout, is it really possible to drive this mindset shift? šŸ§  And if so, how? Emphasising the importance of the ā€œtone from the topā€, focusing on systems and processes to facilitate customer orientation (or whatever you want to call it), and questioning whether actually, culture change is too heavy a burden to bear, listen to the full episode now. To join the worldā€™s first online community for women in customer experience and technology, visit www.womenincx.community/membership and sign up today!