Ep. 21: How to get a solid ROI from Instagram

Today's show is all about getting your ROI from Instagram. If you've ever read our show description, part of it is learning how to deliver your message effectively and receive engagement and investment on your instances. Today's special guest is client and mentorship member Erica Goode.   Because of the field she's in, she's all about getting that ROI on Instagram! And you're going to hear today how she put that to use with her business on Instagram. Erica is the owner of Erica Goode CPA, a virtual accounting firm for women owned businesses and a former director of finance at Walgreens headquarters. She now helps small business owners wrap their brain around all things business money, and plan financial strategies for the future. Welcome to the show, Erica.      * Click below for show notes! https://www.ruthiegray.mom/roi-from-instagram/ * Follow Erica on IG here! https://www.instagram.com/erica.goode.cpa/ * Sign up for our growth challenge at the link below! https://creative-creator-6398.ck.page/d703bbe991   Early stages of getting ROI from Instagram Erica: Thanks so much for having me Ruthie.  R: Erica reminds me of important things sometimes, I'll read one of her posts on Instagram and it'll be something about quarterly taxes. Then, my neck whips around and my brain goes into a cramp.    E: I say all the fun things. A lot of things. I don't know if they're fun when it comes to that, but they are necessary. R: I want everybody to know you are such a fun person, so funny. Y'all have got to go follow her on IG, linked in shownotes. I’m always impressed by your right-brain thinking Erica.  E: I'm so grateful. I have to admit that when I wrote copy for my website, I joke that my business coach wrote copy for my website while I rocked back and forth in the corner. I just put it like, it wasn't my thing. So if you go to my website, tell my coach, she did a lovely job.  R: She did, it is really awesome. It’s concise. What you do and who you help. In fact, I think you just took kind of from that and used it in your bio. Am I right about that on Instagram? E: Yeah I had done all the legwork up front and so when I hit Instagram, I hit it running.  R: Let's just talk a little bit more about the type of work you do and why you decided to add Instagram into the mix.  E: I am a CPA by trade. Right now I help small business owners and we do a lot of soup to nuts accounting. If you need bookkeeping, we provide bookkeeping. We go all the way up to strategic financial planning now. At the time of this recording, it's the end of 2021.  We're knee deep in planning for the entire 2022 year and what that looks like financially for my clients. So we really don't just look in the past.  We are looking forward in the future of what your business forecasting which is so important.  R: I am very thankful to have you here. Let's talk about your Instagram account. Spoiler alert, Erica is already generating funds from her Instagram account and you started it how long ago?    Getting a good ROI from Instagram even while your biz is young E: I started in September, we're officially three months in.