Ep. 24: Hosting challenges part 2: Instagram collabs

Authentic Online Marketing with Ruthie Gray - A podcast by Ruthie Gray - Mondays

Hey y’all, welcome back to the show, this episode is all about Instagram collabs!  Last week’s episode on how to use a challenge to grow on Instagram received lots of feedback ad questions, and we’re so glad you’re asking!  In that episode, number 23, I mentioned forming a chat group as part of your challenge. People have been asking "how do you create a chat group?"  Luckily, I created a video for that so if you pop over to my Instagram and head to my Reels you’ll see the exact way to do that. After the show you can tap the link in the shownotes to see how it’s done. Right here, this is what I do!     Click below for show notes! https://www.ruthiegray.mom/instagram-collabs/ Click to visit my IG page! https://www.instagram.com/authenticonlinemarketingpod/ Click to visit Joni's Instagram! https://www.instagram.com/joni_scott.prayer/?hl=en Join my Authentic Email Marketing School! https://ruthiegray.lpages.co/authentic-email-marketing/ Click to view my video about forming chat groups on IG! https://www.instagram.com/reel/CZrd7bBDTYV/?utm_medium=copy_link     Hosting an IG challenge part 2: Instagram collabs   Now today's episode is a follow up from last week on how to hold a challenge on Instagram to grow your audience. There, I answered a member inside my mentorship, Joni Scott, during her Hotseat session on how to grow her platform once she had the basics down.  This a follow up on that episode expounding on how to collaborate on a challenge using Instagram collabs, so if you haven’t caught that episode you’ll want to do that ASAP.  Today I’m giving you some specific examples for ways to hold a challenge on Instagram using it’s new Instagram collabs features!  Now here’s the exciting news, Instagram has made it even easier to collaborate with others on the platform.         Use Instagram collabs with like-minded users Y'all, collaborate those like-minded individuals who compliment your brand. I mentioned in this hot seat session, one way to leverage video is to do a challenge with someone else and preface it with a live video.  Make sure it is surrounding that challenge topic. You're sowing the seed there to announce the challenges coming. You want to make sure that you give it a good name and have a good purpose for it. That way, you can teach people quick actions every day. Then depending on how early in advance you did that live together, you could use Instagram collabs on a Reel to announce it.  They give more exposure and there’s two of you so it’s working double time to spread the word!   Going Live At the start of the challenge, you could go live again together or collaborating on a two minute video to announce. Remember, people need to see things multiple times before they actually take action so don’t be leery of repeating yourself, especially using different modes – Reels, Live, video, Carousels and static posts!  (Remember, Reels has it’s own algorithm so that helps you cover even more ground!) So regarding the person you use Instagram collabs ...