207: Does Having an Instagram Shop Increase Engagement?

Instagram Shop is one of those things I've honestly not given much attention to in the last year because I didn't want Instagram to move in that direction. While they were in their test phase, I chose not to take part to hopefully 'be the change I wish to see in the world' and have them put the regular notifications button back. At this point though, if you can't beat em', join em' and they seem to be favoring Instagram pages with shops from an organic reach standpoint from here in hopes to ...