316: OK Cupid Director of Marketing Shares BTS of their Biggest Campaigns [w/ Michael Kaye]

OK Cupid is a very popular dating app and on this episode I interview their director of marketing and communications, Michael Kaye.He brings a ton of branding and PR experience to the table. We cover their most successful marketing campaigns and what the KPIs are for measuring them as well as how to know if your next big marketing move is gong to work.Michael Kaye, OK CupidIG: https://www.instagram.com/michaelkayepr/LinkedIn: https://www.linkedin.com/in/michaelkayepr/Make More with Matt HeslinExplore strategies to thrive financially, build legacy, and enhance life experiences.Listen on: Apple Podcasts   Spotify-----Hosted by Derek VidellBook Complimentary Consultation Call: Get a game plan for how to run social media ads for your business on a 1 on 1 call with me(DWY or DFY services available)Get First 3 Lessons of Social Launch Formula for Free: My flagship social media growth program that has been exclusively paid for since 2018... until now!Instagram | YouTube | SocialBamboo.com