Important - Disney Vacation Company Marketing & Branding RULES!
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Social media marketing has significantly changed the way travel agents do business starting years ago. You are able to interact with your consumers in more unique and personal ways than ever before… your REACH is far wider and your message can be heard much louder! It can be a powerful business builder for many home based Agents. HOWEVER you must be very careful when using Social Media as a Marketing vehicle for your business. There are many webinars (not just the 3 minute video) but full hour long webinars on Marketing Compliance and we highly recommend that EVERY AGENT watch it…and more than once! Specifically if you are using social media & more specifically if you are advertising DISNEY in any way! THE MOUSE DOES NOT MESS AROUND! Disney branding & copyrighting issues is a continued concern and EVERY Agent should be aware of the rules and certainly graduate the Disney College Of Knowledge and take the Marketing course that explains these rules further!