5 Content Marketing Tips That Will Give You An Aha Moment

#contentmarketing #socialmedia ##marketing As you know, a lot of content exists about #contentmarketing. It’s not uncommon for people to wonder how to distill everything they see and hear into action. That’s why it’s recommended that you focus on one key takeaway from every presentation they see. Hi, i’m cally, from the international institute of digital #marketing. Here are 5 #content#marketing ideas that you can use today. 1. Don’t blindly accept best practices Let’s consider the following; three calls to action in different formats: ➢ One sentence ➢ Brief bullet list ➢ Full paragraph Most people will guess the single sentence or bullet list beats the full paragraph of text, knowing that simple is the best practice. But they would be wrong The paragraph call to action performs the best. Therefore it’s important to remember that we can’t take anything for granted – test everything. 2. Break through your own noise You can’t just fight to break through the general noise. You must remember to break through your own noise. Your brand might be a prolific content producer, but don’t treat all your content equally. Prioritize key events, topics, and moments, and double down on your efforts on the content that means the most to your brand. 3. Consider traffic potential When looking for opportunities to create content people want to read, marketers often turn to keyword volume. It indicates how many people search for the topic on google, which can indicate the level of interest in the subject. However, keyword volume doesn’t tell you enough. It doesn’t indicate how much traffic to expect. Instead, take the top result for a search query and put it into semrush or other keyword-related tools to see the kind of traffic it’s getting and the types of keywords driving the traffic. 4. Be relatable – always When it comes to audience attitude, do not ask: “can i have your attention?” Rather ask: “may i have your trust?” While your audience wants to make sure you understand their problems, they also want to like you. What’s a great way to be likable? Be relatable. Consider how to make your brand voicemore relatable to your audience. 5. Don’t treat all web metrics equally Many of us have been told that we need to pay close attention to engagement metrics, particularly time on site. However, it is important to always consider metrics in the proper context. For example, a long time on site doesn’t necessarily equate to a positive user experience. What if your content provides a quick answer and the user leaves the page quickly but satisfied? A short time on site would be a sign of success. Organic traffic is the metric that measures and matters the most. Google knows what it’s doing. If it’sranking you well and sending your page traffic, it means you’re on the right track. For more information, visit www.thedigital#marketinginstitute.org