Artificialntelligence In Digital Marketing

Hi everyone, my name is Andreea Dragota and today I will be talking about Artificial Intelligence in Digital Marketing.  From SIRI to self-driving cars, artificial intelligence (AI) is progressing rapidly.  To put it simply, AI empowers machines to think, respond, and perform tasks like humans. Today 38% of consumers think that AI will soon improve customer service and 73% of them are open to businesses that use AI.  Using AI in your  business    1 Gain valuable customer insights   2 Understand the latest industry trends   3 Personalize marketing communications   4 Automate  tasks and processes   5 Generate, nurture, and convert leads faster  Despite its potential, AI also brings up concerns about job displacement and skills shortages. However, the technology still holds great potential  Here are some examples of how to use AI in your digital marketing plan.   Chatbots Chatbots are the best example of the use of AI technology in digital marketing. You can use chatbot programs to reach out to your customers or respond to their queries.   Product Recommendations Knowing your customers better than they know themselves is the biggest asset marketers can have. Using AI technology to track the customers’ preferences, habits, and buying behavior helps make suggestions on products and services.   Enhanced Shopping Experience Yes, AI can and trust me, it will change the way we shop. Many brands are already experimenting with this. Their customers are "trying" the clothes before they buy by standing in front of a large screen. They can see their own virtual version. AI allows customers to “try” different products without having to step into a fitting room. Interesting isn't it?   Better Advertising  With AI in digital marketing, it becomes easy for businesses to target people and create personas. Knowing who your customers are, what they are buying, and how they are buying will help marketers to create innovative ad campaigns.  In conclusion, AI is the technology that can work wonders for your brand. From getting to know your customers better, to creating better ads campaigns, to getting across your customers faster and better, AI is here to improve your customers' experience and ease your work.    Globally Recognized #Digital #Marketing Certifications:  https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses   -------------------------------------------------------------------------------------------------------  INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time.  #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp