CRAFTING A BUSINESS FACE

Want to create something memorable that stands out as one of the faces of your business but doesn’t know how or where to begin? Hello there, my name is César, I’m an intern for the International Institute of Digital Marketing and I’d like to guide you through the “basics” when crafting a new logo for your brand or business. When designing a new logo you have to keep in mind a few things: - Uniqueness: Even though it can have similarities with other logos, it must stand out from that multitude of logos with similar elements. - Know your targeted audience: Adapt your logo to attract the possible customers you want to have. Is it for kids? Try something that can catch their sight and make their parents trust what you are selling. Is it for teens? The bigger market there but, what kind of teens? - Find the design that fits your brand the most: We can either have tons of elements in our logo yet it must communicate the message that you as a brand are trying to transmit. A logo that’s just full of things you like won’t do, sometimes less is more. After this, we need to focus on the harmony of the whole logo, meaning that we must select the right elements in terms of shapes, colors, and typography. There are seven types of logos, the most common are: - Logo symbol: This is that a symbol that represents your brand, and when people see it they know which brand it is. Apple, Twitter, Spotify. - Monogram: Like an acronym, shortens the whole name of your brand if it’s too long or too difficult to remember. H&M, NASA, CNN. - Logotype: The name of the brand as it is, must be catchy and have readable typography. Google, Coca-Cola. - Combination mark: Mixes elements from the previous ones to make a whole.Burger King, Taco Bell, Doritos. Now, keep in mind that colors, like shapes, have different meanings, and mixing some of them adds or removes some of those meanings to the image. Be sure to select the colors that will make your brand stand out and say: “Hey, look at me! You want this.” Finally, remember to have fun while designing, this doesn’t need to be stressful. Not even the biggest brands out there got it right the first time. So, shall we start designing? Remember you can learn more specifics about this by reading our article named “Crafting a business face. Basics on designing a good logo” on our blog, where you’ll find that and some more interesting entries. Also, I’d like to invite you to check out our courses so you can improve your abilities in the digital marketing world, please visit our website thedigitalmarketinginstitute.org for more information and have yourself a great day. Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow