Cultural Dimension's And Global Digital Marketing

International Institute Of Digital Marketing™ - A podcast by International Institute Of Digital Marketing™

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#IIDM #Digital #Marketing Hi, my name is Zambaga Damba from the International Institute of Digital Marketing. Do you want to succeed in your international digital marketing efforts? Then, you should take into consideration the cultural differences of your international audience. Next, I’d like to talk about how to apply Hofstede’s cultural dimension to digital marketing. 1. Individualism vs. Collectivism: In collectivistic countries, your digital marketing strategy should involve hashtags, viral marketing, and influencer marketing. In individualistic countries, you would include customer reviews in your marketing strategy. 2. Power Distance: In high power distance cultures, the use of celebrity endorsement on social media is an effective strategy to grab consumers’ attention. By contrast, for low power distance cultures, you would minimize power distance by promoting equality and diversity. 3. Masculinity vs Femininity: Website design with gamification is more appealing to those of high masculinity. While websites with aesthetic features are more appealing to those of low masculinity 4. Uncertainty Avoidance: In high uncertainty avoidance cultures, you would include in your online content more rational information and facts about the product. In low uncertainty avoidance countries, you would put more focus on emotions, fun, and engaging user experiences. 5. Short-Term vs Long-Term Orientation: In long-term-oriented cultures, you would focus on building long-term customer relationships. In short-term-oriented countries, you would offer your customers immediate benefits and rapid customer service. For more information visit our website www. iidm.world Thank you. Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute