HOW DO SEARCHENGINES WORK AND WHY SHOULD YOU CARE?

#searchengines##backlinks ##rankpages #searchengines work by crawling the web using bots called spiders. These web crawlers effectively follow links from page to page to find new content to add to the search index. When you use a search engine, relevant results are extracted from the index and ranked using an algorithm. Hi, i’m cally, from the international institute of digital marketing. Let’s discuss some search engine basics What are #searchengines? #searchengines are tools that find and rank web contentmatching a user’s search query. Each search engine consists of two main parts: Search index. A digital library of information about web pages. Search algorithm(s). Computer program(s) that rank matching results from the search index. Examples of popular #searchengines include google, bing, and duckduckgo. What is the aim of #searchengines? Every search engine aims to provide the best, most relevant results for users. That’s how they obtain or maintain market share—at least in theory. How do #searchengines make money? #searchengines have two types of search results: Organic results from the search index. You can’t pay to be here. Paid results from advertisers. You can pay to be here. Each time someone clicks on a paid search result, the advertiser pays the search engine. This is known as pay-per-click (ppc) advertising. This is why market share matters. More users means more ad clicks and more revenue. Why should you care how #searchengines work? Understanding how #searchengines find, index and rank content will help you to rank your website in organic search results for relevant and popular keywords. If you can rank high for these queries, you’ll get more clicks and organic traffic to your content. Which is the most popular search engine? Google. It has a 92% market share. Google is the search engine that most seo professionals and website owners care about because it has the potential to send more traffictheir way than any other search engine. For more information, visit www.iidm.world #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute