HOW HAS COVID-19 CHANGED THE WORLD OF MARKETING?

Hi, my name is Maggie from the International Institute of Digital Marketing. The COVID-19 pandemic has, in a few months, transformed societies and businesses around the world. While we have watched the world change before our eyes, we have also asked ourselves: how has COVID-19 changed marketing? Today we will address this question in three areas that have been shifted this past year by the pandemic. The first area is the space in which marketing takes place. Over the years, as technology has advanced, we’ve seen many industries move to virtual ways of delivering their goods, services and easing the factor of communication. However, the transition to online platforms has been many times more rapid as isolation started to sink in and many companies like Facebook and Microsoft started to realize that a virtual set up in many cases, can speed up production rather than decelerate it. The second area is the factor of resource consumption. When much of the economy came to a complete halt and the resource flow slowed, it meant that workers, including marketers, had to find innovative ways to do more with less. Finally, with human interaction starting to come back, the delivery of goods and services will likely remain distanced. And along with these changes, retailers need to continue to find innovative ways to showcase products and services safely, leveraging augmented reality, virtual reality, and via more robust websites that include ordering and/or e-commerce capabilities. Thank you for joining me today in discussing the future of marketing after this past pandemic-filled year. For more information visit our website www.thedigitalmarketinginstitute.org. Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute