HOW TO GENERATE LEADS WITH CONTENT MARKETING?
International Institute Of Digital Marketing™ - A podcast by International Institute Of Digital Marketing™

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If you’re looking for one of the best ways to #generateleads for your #organization, look no further than #contentmarketing. #DemandMetric revealed that #contentmarketing #generates 3 times as many #leads as #traditionalmarketing. And costs 62% less. #Contentmarketing generates 3X as many leads as #traditionalmarketing. I’m going to show you 5 effective ways you can start #implementing today to #generateleads with #contentmarketing. Step 1: Create a #buyerpersona Capturing the wrong #leads is as bad as capturing no #leads. In fact, it’s probably worse because you’ll waste your #resources on a #lead that’s unlikely to be your #customer. Therefore, when I talk about #generatingleads, I mean #generating the right #leads. And to do this, you need to specify the type of people you want as your #leads. Step 2: #Leverage #contentsyndication Having #valuablecontent on your #company #blog can bring in many #leads for your #business. But what if you have an obscure #blog that nobody reads? Then the great #content that you’ve put a lot of effort in would massively underperform. A way out of this challenge is #contentsyndication. What is #contentsyndication? #Contentsyndication is the process of having your #content on third-party sites that are more popular than yours and reach a much bigger #audience. Step 3: Provide #leadmagnets and #contentupgrades Nowadays, people are reluctant to share their #contactinformation because their inboxes are already full of junk. To capture that #lead, you have to first provide #value. And that’s the function of #lead magnets. They help to solve a problem for your #audience. What are the characteristics of #effectivelead magnets? They #solve an immediate problem for your #audience They’re short enough to be used immediately They’re accessible immediately to your #lead They solve a specific problem Step 4: Improve your #landingpages When you consider that most single #landingpages are built specifically to capture #leads, then creating them without thought means you’re essentially throwing your #leads away. There are best practices you need to follow to ensure you optimize your #landingpages for high #conversion. Step 5: Use guest #blogging to capture #leads Guest blogging is a valuable activity to improve #brandawareness and gain quality backlinks. However, one advantage that most people fail to take is capturing leads through guest posts. You may ask: how can I do that? The key here is to make your lead magnet #relevant to your #guestpost. You can also #share the #link in the body of your #post where it is #relevant. And depending on the #website you’re writing a #guestpost, you can even add your #content upgrade in the body of your #post. Globally Recognized #DigitalMarketing #Certifications: https://thedigitalmarketinginstitute.... INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.... For Course Details: https://thedigitalmarketinginstitute.... ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing