How To Get Higher On Google Search
International Institute Of Digital Marketing™ - A podcast by International Institute Of Digital Marketing™

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Hello everyone, My name is Jack Leduc. I am a Brand Marketing Analyst at IIDM. If you own a blog and want to gain more traffic, getting to page 1 of Google will improve your readership. To do this you must know how to get higher on google search. There are many steps to this process but we will go over some of the basics in this video 1 Focus your content around a focus keyword. This will form the direction of your content and indicate to Google what your content is about. Using keyword tools identify a keyword that has low competition but high volume to better your chances of reaching page 1. 2 Look at the competition See what your competitors are doing and what they are not doing both in terms of SEO and content. Think of ways to add to the conversation. 3 Create a Great Title Google favors when your focus keyword is mentioned at the beginning of the title. Adding power words like “best” or “amazing” can also improve your SEO. 4 Write an Introduction that Grabs Attention and a Conclusion that Sells Hook in your reader and identify a problem that they have. At the end of your content encourage engagement with a question or create a call to action for your product or service. 5 Create Hyperlinks Link building is an important part of SEO. Create links in your content to other articles on your site and to those outside of it. 6 Images and Video According to Wyzowl, when provided the option of text or video 72% of consumers would rather view a video to learn about a product or service. So make sure to add a video to your content. Adding images will also keep readers engaged and break up the wall of text. For our complete guide on How to Get Higher on Google Search visit our blog page at blog.thedigitalmarketinginstitute.org and search How to Get Higher on Google Search Results and see improvement in your site’s organic traffic. Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp