HOW TO SET CONTENT MARKETING GOALS THAT MATTER TO BUSINESS LEADERS

Have you ever heard a sales leader or business exec disparage #contentmarketing as “arts and crafts” or wonder about its business value? You aren’t the first. The myth that content marketing is some nebulous, feel-good, unmeasured thing gets told all too often. But why? The business purpose of #content marketing is literally written into its DEFINITION: HOW TO ALIGN CONTENT MARKETING AND BUSINESS GOALS Instead of setting something like brand awareness as THE goal, think of it as one step toward a #business goal. And what’s the business goal of #contentmarketing? To drive profitable action. What counts as a profitable action? Let’s explore. To be useful (and measurable), content marketing goals must be specific – and match a meaningful #business goal your company is working toward. Businesses care about three things: Sales Savings customer LOYALTY, retention, and cross-sales Choose goals that support one of those three things and you should have no problem communicating how #contentmarketing contributed to the business goals. Here are several business-related possibilities to consider when setting your content marketing goals. SUBSCRIBERS When it makes sense: Focus on lead-related goals if your business sees #content marketing as a tool for the SALES TEAM – to help find or qualify new prospects or to help nurture leads through the funnel. PROFITABLE ACTIONS TO TRACK: Measure content’s impact with form and LANDING PAGE conversion rates, downloads, and percentage of marketing- and sales-qualified leads. CUSTOMER SUPPORT AND LOYALTY Though many think of content marketing as a top-of-the-funnel play, content can work to reinforce the customer’s decision after the sale. HOW-TO AND ACTIVATION CONTENT can help make sure the customer gets value from the purchase – and is likely to buy again. When it makes sense: Focus on CUSTOMER SUPPORT CONTENT when reducing support costs is a priority (i.e., high volumes of support calls), when the business struggles to secure repeat business, or when upselling product options and add-ons is a priority. Profitable actions to track: Measure the impact by the percentage of existing customers who consume content, reduction in the number of support calls, number of repeat customers, revenue from upselling, customer-retention rate, change-in-churn rate. Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.... INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.... For Course Details: https://thedigitalmarketinginstitute.... ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp