HOW TO START A CAREER IN DIGITAL MARKETING (6 STEPS)

# Digitalmarketing #Contentmarketing ##seo The beauty of this industry is that you don’t need to be certified to work as a digital marketer. But you’ll need to acquire both#digitalmarketing skills and practical experience. Hi, i’m cally from the international institute of#digitalmarketing. Let’s look at how to grow your knowledge as a digital marketer. 1. Create your own website By building your own website, you’re creating a lab where you can test and learn different marketing strategies. Not only that, what else can demonstrate your skills better than showing that you’ve actually grown something from scratch? 2. Choose one#digitalmarketing channel to focus on Since you’re running your website alone, it would be impossible in terms of time, effort and resources to execute on everymarketing channel. Instead, we recommend focusing on just one area of#digitalmarketing. But which channel should you choose? Three popular channels include: Online advertising Social media marketing Search engine optimization (#seo) 3. Learn more about your chosen#digitalmarketing channel To do this, search for “[your chosen area] beginner’s guide” on google. Look for a guide that’s detailed, explains things well, and was updated recently. The last part is particularly important because#digitalmarketing is a fast-paced industry. 4. Execute on what you’re learning Don’t just consume content. All that leads to is analysis paralysis—overthinking and yet not doing anything. When you’ve learned something, you have to get down, dirty and execute. That’s why you created your own website. 5. Familiarize yourself with free#digitalmarketing tools Since you’re just starting out, it’ll be tough to pay for premium marketing tools. Don’t worry though—there are plenty of free ones around. Here are some you should get acquainted with: google analytics. google search console (gsc). ahrefs webmaster tools (awt). convertkit. buffer. 6. Apply for a job in marketing With your newfound skills, it’s time to hit the job boards. What you’re looking for is an internship or entry-level position. This could be a role at a#digitalmarketing agency or an in-house position. After some time you can convert the opportunity into a full-time role. For more information, visit www.iidm.world